From ‘Cool Idea’ to ‘Real Market’: Research Demands & Market Size

Do you already have a business idea or you are considering turning your PhD research into a startup, but you are unsure whether there’s a real market behind it?

This highly interactive workshop helps you move from intuition to evidence.You will receive an introduction to market analysis (theory) and then spend most of the session working on your own idea: identifying your target customers, mapping direct and indirect competitors, and estimating your market size using simple, founder-friendly methods.

By the end, you will leave with a first market snapshot for your idea and a clear next-step list for further research, so you can make a more informed decision about whether and how to pursue your startup path.

No prior business knowledge needed – just your idea and curiosity.

This workshop for PhD students/PostDocs is part of the Doctorate/Careers plus program and units can be acquired.